TORONTO, ON, APRIL 1, 2026/insPRESS/ – ServiceMaster Restore has received the Sustainability of the Year Award at the 2026 Elite Franchise Top 100 Canada (EF100) Awards, recognizing its leadership in integrating environmental and social responsibility into disaster restoration operations.
The EF100 Awards, now in their second year, honour franchise systems demonstrating excellence in performance, innovation, and long-term impact. The Sustainability of the Year category recognizes organizations that combine commercial success with meaningful progress in addressing environmental and social challenges.
ServiceMaster Restore was selected from a national shortlist of leading Canadian brands, reflecting its continued investment in sustainable rebuilding practices, franchisee engagement, and community resilience.
Advancing sustainability in restoration and claims environments
Operating at the intersection of property damage and recovery, restoration providers play a critical role in how structures are rebuilt following insured losses. ServiceMaster Restore has embedded Environmental, Social, and Governance (ESG) principles across its national franchise network to reduce environmental impact while maintaining service performance.
“This award means a tremendous amount to both our leadership team and our network of franchisees,” said Dan Loosemore, Chief of Sales & Operations for ServiceMaster Canada. “Every day, we work to restore homes and businesses after disaster, while also reducing waste and improving sustainable practices. This recognition is incredibly meaningful for our organization.”
Key initiatives include:
- A national ESG roadmap focused on waste diversion, energy efficiency, and responsible material use
- A dedicated sustainability committee and Sustainability Ambassador
- Participation in emissions reduction and fleet sustainability programs
- Pilot programs for construction, renovation, and demolition waste recycling
The organization has also aligned with global benchmarks, assessments and science-based emissions reduction targets.
Supporting insurers and communities through responsible rebuilding
As climate-related losses increase in frequency and severity, sustainability is becoming a growing priority across the insurance industry. Restoration practices, particularly waste management, material selection, and rebuilding methods can influence both environmental outcomes and long-term property resilience.
In practical terms, this includes identifying opportunities to restore and salvage materials where appropriate, diverting construction debris from landfill, and implementing more efficient drying and mitigation techniques. These approaches can help reduce total loss severity while maintaining service timelines expected by insurers and policyholders.
“It’s a true honour,” Loosemore stated. “We’re incredibly proud of the hard work our network has put in to advance sustainability across our operations.”
ServiceMaster Restore continues to invest in scalable solutions that support franchisees in delivering high-quality restoration services while aligning with evolving expectations from insurers and property owners.
A broader shift in franchising and restoration
The EF100 Awards reflect a wider trend toward sustainability within franchising and service-based industries. For restoration providers, this shift is particularly significant given their role in post-loss recovery and reconstruction.
ServiceMaster Restore’s recognition highlights how sustainability is increasingly being integrated into core operations as a driver of long-term performance and industry leadership.
About ServiceMaster Restore
ServiceMaster Restore is a leading provider of disaster restoration services, supporting homeowners, businesses, and insurers nationwide. Through its franchise network, the company delivers water, fire, and environmental damage restoration services with a focus on responsiveness, operational excellence, and community impact.