Navacord brokerage expands commercial platform ambitions

Navacord brokerage Jones DesLauriers Insurance Management Inc. (JDIMI) has announced a strategic partnership with Valebrook Family Office Inc. to support the growth and expansion of a commercial insurance platform across North America.

Valebrook is a multi-family office providing strategic advisory, capital solutions, and operating expertise to ultra-high-net-worth families, entrepreneurs, and institutions, JDIMI says in a press release Monday.

“Founded in Toronto, Valebrook is focused initially on Canada and Florida,” the company says on its website.

The deal became effective Apr. 1. “The partnership brings together Valebrook’s advisory-driven approach and strong client relationships with Navacord’s national brokerage capabilities, creating a platform positioned to deliver comprehensive insurance and risk solutions to business owners and enterprises,” Navacord says.

The collaboration is focused on building long-term client relationships and delivering tailored risk management solutions across key sectors including real estate, construction, manufacturing, and logistics.

Navacord says the deal reflects “a broader industry shift toward integrated advisory and risk solutions, as clients increasingly seek coordinated guidance across insurance, capital, and strategic planning.”

With more than 5,000 industry professionals and 150+ offices in Canada, Navacord delivers expert advice and tailored solutions in commercial and personal insurance, travel and specialty, group benefits, retirement, and financial planning.

Last November, Navacord began transitioning its broker partners to operate under a unified, national brand, although some legacy brands remain in transition. The rebranding process brought six broker partners under the Navacord banner:

• Waypoint Insurance Services and Waypoint Benefits & Financial Services
• Seafirst Insurance Brokers
• Lloyd Sadd Insurance Brokers and Lloyd Sadd Consulting
• Iridium Risk Services
• Ives Insurance Brokers
• Insurance Store.

Over the years, Navacord and its broker partners have made numerous deals, including a mega-merger in February between Navacord Corp. and Acera Insurance Services Ltd.

Combined, the two brokerages will place $7.2 billion in insurance and employee benefits premium and have $7.5 billion in retirement assets under management. Familiarity, scale, geographic diversity and product mix all played a role in the deal, the brokerages told Canadian Underwriter in February.

The two brokerages will work under their own brands until November and then will come under the Navacord banner, said Navacord president and CEO Shawn DeSantis and executive chairman T. Marshall Sadd.

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Jason Contant

Jason has been an award-winning journalist with Canadian Underwriter for more than a decade, including the past three years as associate editor and, before that, as digital editor for seven years.