National Broker Survey


Now almost a decade old, Canadian Underwriter’s annual, comprehensive National Broker Survey offers a detailed overview of how Canada’s property and casualty insurance brokers feel about their business and their careers. Gain insights into how Canada’s brokers rate the challenges facing the broker distribution channel, best practices to become trusted advisors, tech strategies to promote business growth, preferred succession strategies, and more!


Brokers less optimistic about growth in 2026

Broker owner confidence is slipping, our 2026 National Broker Survey finds

By Phil Porado | May 11, 2026

2 min read

Are broker referral programs becoming more important?

As brokers seek to cut through AI noise, genuine recommendations are increasingly prized

May 7, 2026

3 min read

How brokers are earning their ‘trusted advisor’ stripes

Verbatim responses to our National Broker Survey reveal methods for meeting demanding clients’ needs

By Phil Porado | May 6, 2026

3 min read

Brokers see rapid digital change as a major challenge for the channel

By the same token, brokers still find strength in the human-centred advice unique to the broker channel

By Stacey Hunt, Contributing Writer, Canadian Underwriter | May 1, 2026

4 min read